A story – known to the general public – that is less than five years old…
Recently, companies have begun to take real and serious interest in it
2022
1M
| Discovery by the general public
November 2022 — Launch of ChatGPT (GPT-3.5) by OpenAI.
2023
100M
| Industrial adoption
Numerous players (Google, Meta, Microsoft, and Anthropic) launch their own large-scale models.
2024
300M
| Market structuring
Claude 3.5 (Anthropic), Gemini 2.0 (Google) and GPT-4o (OpenAI) and the emergence of compelling text-to-video models (Sora).
2025
800M
| Initial assessments of POCs launched in companies
September 2025: publication of an MIT study stating that 95% of POCs do not scale
November 2025: publication of the first studies in the US assessing the impact on employment.
2026
>1Bn
| Questions about the sustainability and ROI of announced investments ($500 billion - Source: JP Morgan)
Companies structure their governance, attempt to control "shadow IT" and move towards vertical models.
Deployment curve of new technologies (Gartner)
xM: ChatGPT users
Proven uses revolve around “office AI” (horizontal approach) with real but diffuse gains.
Survey of 150 wealth management advisers on their use of generative AI in the office.
Source: survey of 150 CGPs, autumn 2025 – Mister AI.
Percentages refer to the number of citations (multiple citations possible)
Average gain: 40 minutes per day
(i.e. +8% productivity)
40 to 60 minutes per day
Gain reported by ChatGPT on its installed base
UPSIDE approaches generative AI through business expertise (vertical approach) by targeting pain points that can be addressed quickly.
Source : real projects UPSIDE x RADIANT
A combined approach combining in-depth expertise in business processes and excellent capabilities in generative AI development.
Twelve weeks to identify pain points to address (time-consuming processes) and deliver a development using generative AI.